Winners of 5th Annual National MADD Media Awards Announced

Though moms who drive are now keener about what’s under the GMC hood than they were before, most still consider how safe the family is inside the car as the primary concern when it comes to cars and driving.



Last June 7, 2007 the Mothers Against Drunk Driving (MADD) has announced the 20 winners of its 5th annual national MADD Media Awards program. The 2007 MADD Media Awards, sponsored by Nationwide Insurance and Volkswagen, are in recognition of outstanding media coverage advancing MADD's mission to stop drunk driving, support the victims of this violent crime and prevent underage drinking.



"The media plays a vital role in educating the public and raising awareness about the dangers of drunk driving and underage drinking," says Glynn Birch, MADD national president. "This awards program is MADD's way of thanking the media for its support of MADD's mission."

The top honor -- the Award of Excellence – was bagged by NBC Today Show for broadcast media and to The Santa Fe New Mexican in Santa Fe, N.M. for print media.

It can be recalled that NBC Today Show Contributor and Security Specialist Bill Stanton showed the effects of drinking and driving at different blood alcohol concentrations (BAC) while under the supervision of state police on a controlled driving track. The Santa Fe New Mexican meanwhile published a series of stories after five members of a Las Vegas family were killed by a drunk driver going the wrong way on Interstate 25 outside of Santa Fe November last year.



Here are the 2007 MADD Media Awards winners are:



Award of Excellence -- Broadcast -- NBC Today Show
Award of Excellence -- Print -- The Santa Fe New Mexican, Santa Fe, N.M.
National Television: Drunk Driving Issues -- Good Morning America Weekend Edition, ABC News
National Television: Underage Drinking Issues -- CNN Lou Dobbs Tonight
National Television: Special Programming -- The Party Never Stops, Lifetime Television
Local Television: Drunk Driving Issues -- KRQE-TV, Albuquerque, N.M.
Local Television: Drunk Driving Issues-Series -- WBKO-TV, Bowling Green, Ky.
Local Television: Underage Drinking Issues -- WBRC-TV, Birmingham, Ala.
Radio: Drunk Driving Issues -- NewsTalk 1530 KFBK, Sacramento, Calif.
Radio: Underage Drinking Issues -- MediaTracks Communications, Des Plaines, Ill.
Newspaper: Drunk Driving Issues -- The State, Columbia, S.C.
Newspaper: Underage Drinking Issues -- The Charlotte Observer, Charlotte, N.C.
National Magazine: Drunk Driving Issues -- Wired
National Magazine: Underage Drinking Issues -- Teen Vogue
Local Magazine: Drunk Driving Issues -- Seattle Magazine
Trade Magazine: Underage Drinking Issues -- Scholastic Choices
Spanish-Language Media: Broadcast -- Univision 38, Goleta, Calif.
Spanish-Language Media: Print -- La Voz de Nuevo Mexico, Santa Fe, N.M.
Community Awareness: Programming -- MetroBeat TV, Comcast, Denver Metro Area
Community Awareness: Public Service Announcements -- R & R Partners, Salt Lake City, Utah



"Eliminating drunk driving must start with education," said Bill Windsor, vice president of safety for Nationwide. "Nationwide applauds the media for joining us in this important life saving crusade."



The 2007 award winners will be honored at a luncheon as part of MADD's National Conference on September 7 in St. Louis, Mo. The MADD Media Awards have been sponsored by Nationwide Insurance for five years and Volkswagen for three years.



Every year, more than 13,000 people are killed in drunk driving crashes and half a million others are injured in alcohol-related traffic crashes.



Founded in 1980, MADD has helped save more than 330,000 lives. For more information, visit www.madd.org/.

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